About The Artist
Beautiful is about looking at things differently. It’s about perception. It’s about beauty in imperfection, beauty in the ordinary, beauty in everything. Most of all, it’s about finding silver linings, living a happy life.
Beautiful is a design studio set up by creative director, Roy Poh. Nominated by Institute of Advertising Singapore as 15 most influential Creative Directors in Singapore for 2006, 2007, 2010 and 2011, Beautiful was awarded Design Agency of the year at the Creative Circle Awards 2012.
Roy has proven that good work need not be given up just to survive in today’s market with awards like the D&AD, Oneshow, Art Director’s Club, Type Director’s Club, Canneslion, Clio Awards, Young Guns, Communication Arts, Singapore Creative Circle Awards, Singapore Designers Award and many more of his projects have been featured in renowned industry periodicals. Most recently, he received the President’s Design Award 2012, the most prestigious design award in Singapore.