About The Artist
Jonathan Yuen is the founder and creative director of Roots, a new independent interdisciplinary design studio based in Singapore. Having been in the industry for over ten years, he has worked in the interactive, print and advertising fields, producing cross-disciplinary works for a wide spectrum of clients, including global brands such as Nike, The Economist, OCBC Bank, WWF and Nokia, as well as many smaller, independent brands and businesses.
Over the years, his work have been recognised in regional and global award shows, including Cannes Lions, D&AD, One Show, Art Director Club, AdFest, Communication Arts, Webby Awards, YoungGuns Awards, and featured in numerous established design publications.
He emphasises honesty in his work. He believes that being honest produces good design, and good design relates to the right people. With the new studio, his focus is to continue producing captivating, intelligent and beautifully crafted design with forward-thinking ideas and executions.
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